Cannes 2012: Droga5 Knows How to Save a Life with Help Remedies

Help Remedies save a life explanation
Help Remedies save a life explanation

Life saver. Seriously.

On December 10th, Adweek announced agency Droga5 as the US Agency of the Year. They credited Droga5 with the award after Droga5 won the Cannes Grand Prix for Good award this past year for their bone marrow donor campaign for Help Remedies along with another gold Lion for its Prudential campaign. Oh, and don’t forget about their departmental expansion of adding analytics, PR, and strategy departments plus their digital tools development project, De-De. With such growth, it may not surprise you that they increased revenue by 43% at $41 million. While they were at it, they raised another $1 million for Unicef’s Tap Project that provides nonsustaining countries with clean drinking water. Not too shabby financially for some award winning-advertising.

Later in the article, Adweek mentions the financial success of several brands, like Newcastle’s 5% YOY sales jump and Honeymade’s 17% sales increase. However, they fail to mention anything about Help Remedies’ or Prudential’s sales increases. I’m completely for a bandage campaign raising money; helping others is my favorite type of advertising. I just like it when an agency shows their campaign is good for the client so more of it will continue. (After watching the video, sales went up 1900%. Probably not much to start with, but still, that’s a big jump!)

Financial stuff aside, this campaign is absolutely awesome. Help Remedies‘ audience clearly cares about health if they’re willing to buy premium bandages, which makes me think they’re likely to donate to a good cause when their pockets, er, hearts feel like it. I’ve been reading Leo Burnett’s HumanKind after finishing Ogilvy’s Confessions of an Advertising Man. Basically Burnett’s current mindset  is to participate with their audience and solve their audience’s problems, not just the single problem the advertised product solves.

And that’s exactly what Droga5 did: they solved a giant problem for their brand’s audience. A problem bigger than a single cut. With those extra departments they added, Droga5 could’ve discovered one way or another that bone marrow donation blood samples were tough to get. Then, they did a little more than just say, “Hey, why can’t somebody do something about making donor registration easier and more well known?”

Help Remedies cartoon guy

Yeah. We solved the problem.

Droga5 found a solution, or found the people with whom to create the solution. They put a simple & quick registration form inside a bandage box WITH THE BANDAGE. The donation solution is so close to the Help Remedies consumer; you’re already cut and bleeding, the perfect time for a swab sample! The best part in my mind is that after having bone marrow deficient patients on your mind plus your dainty little cut, you just might put on the bandage and think, “Wow. This is nothing compared to a bone marrow transplant.” Then, you might feel guilty or appreciative of your own life and send in your completed donor form… To save a life.

Help Remedies swab sample

The perfect time to give/get a sample.

That’s not advertising. That’s not an attempt to win an award. That’s just making the world a better place.

And by the way – check out Help Remedies’ website. It’s a great example of something that’s interesting and clearly shows their brand just wants to help people. Even if it means showing them with which fork to eat your salad.

image source: The Help Remedies campaign video via Droga5

Andys 2012: DDB’s State Farm “Thanks” 9-11 Commercial Uses New Yorkers to Inspire

State Farm New York ad

I’m taking a break from the Cannes for a minute and taking a look at this Bronze Web Film award winner from the Andys, State Farm’s “Thanks” commercial by DDB Chicago. Like many feel-good commercials whose premise is a (very) loosely related to the product, “Thanks” uses local New York elements to create a sense of community strong enough to bring home an award.

What separates this minute long clip from others is how DDB approached touching America, and in specific, New York City. After watching a behind-the-scenes video, I learned the production team coordinated a choir of New York children to sing NYC born and raised Jay-Z’s “New York.” Combined with clips of locals riding bikes and carrying on with their everyday lives and a local fire department, it helps the viewer feel the pride New York has in its city.  Plus, I’m sure New Yorkers could connect with those elements even better and appreciated those local elements even more than an outsider.

Americans have a strong industrial drive to achieve success, especially in New York. I visited the city on a networking trip in college and two different people told me “if you can make it here, you can make it anywhere.” The song’s lyrics embody that push for more amidst the bright lights. I think the choir gives the song a dreamy feel, and the fact that it’s a choir of kids turns your focus towards the future of New York. The kids and the people walking the streets are why firefighters and police officers risked their lives. By emphasizing the kids, we look forward to the future. When the tragic events happened with some time passing, I think admiring how far New York has come and emphasizing where it’s going is an inspiring take.

At first, the commercial irked me because it felt like it doesn’t really have anything to do with insurance. But State Farm showing they care about 9/11’s recovery is a representation of people in their service industry. Insurance salesmen typically care about more than a client’s financial needs. They care about their client’s hopes and dreams and what’s going on in their current lives to get the client to those dreams. Similarly, a company’s brand identity should endorse that same behavior as State Farm does by showing their concern on a national level.

Not every brand should make thank you statements, but I hope for those where it is appropriate, that they choose to do so. State Farm shouldn’t have to say thank you on the awards podium. We should.

Cannes Analysis #2: Chipotle Uses Animation to Take You Back To the Start

Chipotle Back to the Start farm family

If a person in advertising had to define their title, ‘storyteller’ would rise to the upper echelon of the list. No matter what background, every single business has a history. It came from somewhere based on an ideal or two that drove the owner(s) to break through the wall and succeed. You can spin a story however you like, but often times, they are inspiring due to a small business’s circumstances at the start. CAA agency’s lengthy Chipotle advertisement won the 2012 Branded Content Lions Grand Prix award for telling Chipotle’s simple, inspirational story in a well-fitting stop-motion technique.

The ad opens with a claymation farmer’s family and their grazing pig standing on a farm. The pig seems part of the family, like a dog. This relationship slowly changes as we cheer for the farmer to build up his farm as become a success. Commercialization turns Mr. Farmer’s land into more of a factory manufacturing ‘produce’ food. Then late at night, the farmer comes to the realization that something isn’t quite right about how he reaches the end product. The pig no longer feels like the family pet. The farmer then tears down the assembly line and returns to the way he started: treating animals as more than just a consumable product.

The farmer’s coming of conscience message is probably what won the award. Organic and fresh food promotions are nothing new, but the ad focuses on the animal’s benefit, not the person’s health benefit from consuming organic food. We hoped for the farmer to succeed at the beginning of the commercial and made a true connection. This connection then forces the viewer to also question if our current food production methods are okay. It’s easy to say something is bad, and even to show how something is bad, but Chipotle goes above and beyond and makes the viewer come to Chipotle’s conclusion on the viewer’s own will.

Let’s not forget about the execution, which has a lot to do with connecting to the farmer and showing animal mistreatment without being over the top. In one episode of Mad Men, Peggy presents a new animation technology showing dancing beans to make the client’s product look more exciting and fun. The client didn’t really go for it, but they liked the approach because bean close-ups look reminiscent of intestines. Pretty gruesome, right? Similarly, the Chipotle ad avoids potentially gruesome factory scenes that you can get watching Food Inc. Instead of wanting to vomit, the audience feels warm in fuzzy inside watching little piggies and pleasantly plump farmers wonder about.

The cartoon approach also lets CAA exaggerate til believable, like in the Nike FuelBand ad. The blimp-shaped pigs on the production line look just disproportionate enough to make you feel uncomfortable without making you feel jaded towards the message Chipotle wishes to convey. Last, because the farmer isn’t a real person with a defined face, more people can connect with him. Add in some country-vibe Willie Nelson singing a touchingly relevant Coldyplay song, and Chipotle has your heart right where they want it. I could do without the absurdly round people, but maybe that’s Chipotle’s shot at making you feel okay about eating a massive burrito.

Chipotle factory ad

The pigs are just disproportionate enough to make you feel uncomfortable while not seeming too exaggerated to lose the viewer’s respect for their message.

Perhaps the best part about this advertisement from a sales point of view is it will sell burritos too. Chipotle competes with consumers in the upper tier of fast food: Jimmy Johns, Qdoba, Moe’s, Yatz, etc. – places that cost a little more to sit and eat but keep your watch happy while doing so. These potential consumers have the wallets to choose to be environmentally conscious, which is why this ad’s message is a great unique selling point to associate with Chipotle.

People in this target market probably use iTunes frequently, and by adding the iTunes snippet at the end, Chipotle seems up to date on technology and makes going off and buying the song on iTunes feel okay. Plus, the song can go in conversations and places that a commercial/Youtube video can’t and will remind the listener of Chipotle and their message… Perhaps at a quarter til noon?

The Chipotle ad couldn’t have been executed any better. The animation approach opens the door to connect with the farmer and the pigs while avoiding unappealing images, and the music puts people in the right frame of mind while taking the client’s presence much further than the television. Chipotle’s message makes you feel great about what they’re doing and may earn enough respect to make a purchase. But to win an award, they ask you to ‘Cultivate a Better World,’ which you’ve already accepted to do with the farmer halfway through the ad. That free-will decision wins my award.

Chiptole Cultivate a Better World sign

to win in an award, they ask you to ‘Cultivate a Better World,’ which you’ve already accepted to do with the farmer halfway through the ad.

Image source: Chipotle.com

Cannes 2012 Analysis #1: Nike FuelBand a Marketing Strategy or a Product?

Nike FuelBand photo

Nike FuelBand photo

When I saw Nike as my first Cannes award to analyze, I was pretty excited. I’ve heard a lot about the Nike FuelBand. I assumed it was deserving of awards just after hearing ‘Nike.’ I mean, Nike does have a lot of good advertisements including the recent “Find your greatness” campaign. But after thinking about this a bit, I’m not so sure the FuelBand belongs in this awards show. I guess it helps to know the criteria for the Cyber Lions 2012 award, but we’ll have to move forward without it.

From a creative perspective, there’s really nothing flashy or inspiring about the product’s promotion. One ad on the Nike site shows athletes with their Fuel Points measurements increasing as they perform, and another simply shows the band with voiceover features. Another ad is more developed with energetic music, trendy bright neon colors, quick action shots cut by branded Nike block letters. The cartoon character appearances hint that any activity can be measured, no matter how crazy. This ad is a little more exciting, but Apple iPod commercials can do just as well.

The product itself is something to marvel… if you haven’t heard of it’s predecessor, the Nike Plus iPod Sport Kit. The transition isn’t mind-blowing; the Sport Kit measures activity, and so does the FuelBand. Yipee. But from a developer’s and a community creator’s viewpoint, the FuelBand is revolutionary. The FuelBand can measure and compare physical activity across numerous sports. Where the Sport Kit and your phone’s GPS-based apps measure a single activity and form communities of a single sport, Nike found a way to unite and motivate athletes across the board. The product encourages each user to become more physically active, and it unites people no matter their background. For this, I think Nike won the award.

Nike Plus Sport Kit photo

The Nike Plus Sport Kit. A small step from the FuelBand + a fancy pedometer.

But does it fall into the marketing/advertising digital sector? Is it asking you to purchase Nike, or to simply exercise? Because last time I checked, the act of playing sports belongs to nobody. The FuelBand asks people to exercise, not purchase Nike’s product. Shoot, judging by the above commercial, it just asks people to move.  I like that everybody can participate, no matter their flavor of activity. The FuelBand’s absence of exclusitivity to sports gives Nike the ability to penetrate markets they don’t even merchandise in yet. I’ll give some FuelPoints for that.

I understand they’re creating a community that becomes more loyal to their brand as the brand becomes more beneficial to the user, which in turn will generate sales. I can respect that too. Perhaps that’s the marketing aspect that qualifies it as a Cannes digital nominee, along with the fact that it could be the sneakiest way to collect the most amount of user-specific activity-based data ever. Yes, Nike won an award for erasing lines lumping athletes and dancers into one bucket they call a community. But they had to create a product to do it.

Product photos from Nike.com

An Analytical Approach to the Creative Cannes: A Study

thinking statue

When you hear the word ‘analyst,’ what do you think of? Somebody good with numbers that can calculate derivatives and correlate between two or three data sets? Most people do. But I feel that title on my (first) business card carries much more weight than just the ability to comprehend and work with numbers.

Being analytical simply means listening to things around you and attempting to understand why you see what you see. Numbers can indicate trends, but so can the words from a conversation, or the actions from a couple window shopping at the mall. Being an analyst simply means playing the “why” game at all seconds of the day. It means being aware and being observant.

In one of his books, David Olgilvy says that “creative people are especially observant, and they value accurate observation more than other people do.” Now I am by no means calling myself creative, but I do strive to become more creative than what I am. That doesn’t mean being able to draw a better picture, or create a better song. Creativity means being able to draw from a variety of areas and combine thoughts of different realms into a unique, unconventional solution to a problem. It could be art. It could be engineering a better manufacturing line. It could be explaining the Civil War to grade schoolers in a new way. But for me, I would like these creative solutions to take the form of how to reach and inspire broad masses of people in general. Whether to buy a product, volunteer, or simply challenge their comfortable weekday routine, I aim to better understand what you can say that makes people do something outside of normalcy.

Insert the Cannes, and perhaps a few other advertising awards. These awards mostly reward creativity particularly in advertising, where one attempts to persuade somebody to act. Some ads attempt to drive a purchase or subscription. Some try for something more, an inspired action that will make that person a better person. No matter what, these awards indicate a source of unconventional methods to accomplish the goal of inspiration. Yes, movies and books similarly do the same, but everyone sees marketing and advertising campaigns, whether they like it or not. I hope by analyzing, by observing, by being alert to these communicators’ best attempts at inspiring their targets that I will at gain a better understanding than my foundation of coaching pep talks and meetings I have already received.

The process is simple. Once every other day, analyze an award winning ad. Understand why it won an award, yes, but also question if it accomplished the end goal of an inspired or educated consumer willing to make a purchase (or a person to become a better person). Explore different mediums. Halfway through, check if thoughts align with the judges’ requirements. Thus, the latter half will include a critique on the work aligning with a) the business’s goals, b) the award requirements, and c) my own thoughts.

If at the very least, I will have expanded the library on which to draw ideas.

image source: creativeblossoming.com

John Wooden’s Nine Promises to Happiness

They’re pretty simple but often forgotten. Make each person’s day a little brighter, look forward to new opportunities, and challenge yourself to take a positive viewpoint in everything you do.

Feel free to print this inspirational and keep it as a reminder. For a full size version, click here.

If you like this and want more Wooden quotes, check out his book, Wooden: A lifetime of Observations and Reflections On and Off the Court.

happiness quotes from john wooden

Shadow Curtains: Drapery with a Secret

Shadow Curtains: Things May Not Always Be What They Seem

Shadow Curtains: Things May Not Always Be What They Seem

We were sitting at a cousin’s basketball game waiting for my chatty (ahem… public-relations-building, Catholic Schools marketing coordinating mother) to make her rounds when I asked my dad how to solve my room’s missing wall dilemma. My dad was/is a builder, and I knew he would enjoy sharing his knowledge on the subject. Initially, he suggested constructing a two-by-four framed drywall barrier. A father son project. Unfortunately, drywall is expensive, and kind of a cop-out.There had to be more opportunity lying in this shifty excuse for a third bedroom’s need for a little privacy.

But I tried to stick with the wood because 2×4’s were cheap, stable, and perhaps quickest way to solve the problem. It led to a framed wall atop cinder blocks, harnessed by hooks & cables with something translucent… maybe canvas, maybe industrial plastic wrap. After working in construction for family since I was 14, seeing raw materials in an unfinished state seemed like home and would go nicely with the wall’s adjacent exposed brick wall. Often, a passerby sees a building or a home for the sum of its parts, but I wanted the wall to emphasize its parts and make viewers see a home in a skeletal way.

temporary wall concepting

Based on the topic of this post, the former plan is another idea for another time. Lacking power tools and finances, I needed something cheaper and quicker. A coworker of mine suggested a canvas drop cloth, and as fate would have it, I found one. In fact, the whole project cost me twenty bucks:

  •  $8 for the (gently used) painter’s drop cloth
  • $7 for a porch lamp system’s chain
  • $1 for a paint sample
  • $4 for hooks and a paint sponge

Perhaps the translucent shadow concept came from a curtained Jason Aldean concert entrance I saw last summer, but after living around my curtain wall for a week or two I noticed shadows from my room’s dresser. I had my translucent shadow idea, and I felt the Indianapolis skyline would resonate well with anybody visiting our Indy apartment.

Inside

shadow drapes inside view

One can hardly see the paint from the inside, but a viewer can see the skyline from either side because the paint blocks light coming from any direction.  If a visitor enters through our backdoor, they’ll see this view first and may not notice the skyline until they turn around upon passing through.

Outside

shadow curtain outside distance shot

The skyline as a slightly impressionistic feel with its rounded edges and its patchy painting. If you notice, the start of a shadow on the farthest left is actually from my dresser and may even seem like another building. Something to think about.

Uses

This could work well for anything viewed from multiple directions. Perhaps you want outside viewers to see one thing but see the same elements composing something entirely different on the other. Maybe a sports company uses it with the tagline “it’s what’s beneath that counts” or Gatorade asks if it’s in you. Maybe curtains in front of gym windows so patrons get their privacy while onlookers are curious of the interior shadows’ activities (and perhaps stop in for… a membership!). Maybe it’s a wall running north to south whose message is viewed from the West in the morning and from the East in the evening based on the sun’s exposure, or in a restaurant where the objects creating the shadows have totally different meaning on the inside than the do from the outside…

What’s Next

City Skyline Curtains by Rob Gonsalves

[source]

Besides a raw construction materials project, I would do this if I had big enough windows. I’ll leave it to you to take this where you will.

Entire Skyline Shadow Curtain Graphic

SchraderPalooza 2012: Behind the T-Shirt

Schraderpalooza 2012 t shirt front

SchraderPalooza '12 Front SchraderPalooza '12 back

 

SchraderPalooza ’12 crept up quickly this year. For those of you who don’t know, SchraderPalooza is the conglomeration of 60+ Schraders, five different cottages, and uncountable stories & memories. This bi-annual event is something everyone looks forward to once it commences on the last Sunday in July.

Thus, we needed t-shirts. Thankfully my cousins introduced the idea for SP ’10 when asking if we wanted to order t-shirts. Feeling like upping the ante this time, I wanted to incorporate family into the shirts somehow. People might buy the shirt out of the anticipation felt before the big event, but they would only wear it upon SchraderPalooza’s closing if it touched them in a sentimental way.

We needed something that brings back memories. Something you could open your dresser drawer in January and suddenly think back to more than just SchraderPalooza ’12 but South Haven, Michigan memories and the Schrader family in general. So I asked my Aunt Carolyn, wife of my great uncle, for some photos.

Before we get started, you should know: the Schraders are about 70% male. We’re loud. We love God. We like to have a good time. Which now leads us to our first design.

Texting my brother Nic on a tight deadline, he came up with the quote on the back that incorporated faith, a beer, and pride in the family. I gladly photoshop’d a Corona into my (great) Uncle Joe’s hand.

Over 21 On the 8th day God created beer shirtFor design number two, we needed something encapsulating more than just a relaxing day with a solo cup. We needed that family vibe you get when you get over 50 Schraders together. I didn’t have many pictures of my grandpa’s entire generation, so I added some wayfarers to give it a beachy feel that fit right in with my relatives’ vintage ’70s attire. “Let the good times roll” was 2010’s theme, and I wanted to keep the original t-shirt creators involved. Of course, you have to improve what already exists, so I added some history to coincide with the throwback picture and mentioned the start of South Haven trips, 1962.

Letting the good times roll SchraderPalooza shirt

There you have it. 2014 has its work cut out, but I think we have ample time to prepare. Can’t wait.

The B Team: Learning from a Little League Underdog

9-10 year old Greenwood Gold Team 2012

Tough lookin’ bunch, aren’t they?

If you had to choose between being the president of an proven, high level, mentally stimulating company versus a young start-up you could run in your sleep, which would you pick? For me, I was given the latter this past summer in the form of the Greenwood 9-10 year old B all-star team (aka The Gold Team aka the last picks, the misfits). After a bad B team experience of my own growing up, I felt I owed these kids a rewarding season.

And rewarding it was. That little startup full of misfits ended up becoming the first undefeated B team in pool play in the history of Greenwood Little Baseball for any league. This team beat two respected A teams, one of whom was their peers, the Greenwood A team. But their coach could only hope and pray for any ounce of success after an awful first practice. With our unexpected success, I had to pause, reflect, and ask why we exceeded anybody’s guess at how far this team could go.

Here’s what a few 9-10 year olds decided to teach me.

1. Start perfectionists off slow to build confidence and minimize frustrations.

Strike one. A nine year old drops his head and pouts to himself. Foul Ball, strike two. “Come on!” he shouts in disgust. A few more missed swings, and my intended confidence-boosting batting practice turned into a teared up tirade. I tried positive reinforcement before, but it was about as far from effective as the bat was from the ball.

What to do, what to do. I slowed down my pitches and made hitting the ball easier. Sure enough, a line drive eventually emerged and a slight grin followed. A few more pitches, and he was hitting the same speed at which we started. The boy left the batting cage geared up and ready for the game, which in my opinion, was more important than how many balls were hit.

Some people need to begin slow to build confidence to handle the tougher situations; it’s just like short basketball shots before the long ones, easy math problems before the tough ones, etc. For perfectionist personalities, an immediate sink or swim approach will only cause too many discouraging failures and eventually cause them to give up. On the other hand, consider a strategy that warms up the engine so that eventually they will handle the same problem with grace that previously resulted in failure.

2. Explain to each player their place on the team, and why they are necessary to the team’s success.

“Have you ever played catcher before?” is usually my first question to a new team member. Unfortunately my most promising catcher was also my best infielder and had caught very little that past season.

When you take the best player from each team, just as you take the best performers from a series of companies, some people must step down and contribute outside their typical duties. Shortstops became third basemen while third and first basemen became outfielders. The amazing thing was that with encouragement and by showing each player how they fit best in their position to help the team win, they each slowly became good at their position to the point where they took pride in being where they were. I suddenly had players willing to play anywhere and do anything without any questions asked. They had purpose, they had something to call their own, and they loved it.

3. BELIEVE.

This quality probably isn’t a foreign one to your successes. It was the Colts theme for a season and my own theme for many seasons. But when one truly believes something can happen, they will sacrifice to greater lengths than someone who only hopes it will happen. To acknowledge the potential for success is one thing, but to truly believe and buy in to your dream is another.

4. Choose people who love what they do.

Another somewhat obvious trait of a successful individual is a passion for the task at hand. Hours of work to a passionate person are only hours of enjoyment and leisure. My kids didn’t have the fun sucked out of the game yet and begged for more practices. “Coach, CAN we practice tomorrow???” They were pleading me to give them practice upon hearing about a day off. Even in one hundred degree Sandlot-like heat (okay they did drag a little), they still had the enthusiasm as if it were the middle of May.

When you love what you do, you tend to forget about the competition and only focus on your work in front of you. Observing the competition may be great for research, but it can cause a team’s confidence to dissipate instantly. Sure, I heard kids saying “wow they’re big” and “they must be good if they’re the A team” (which is where a coach will instill confidence and distract them with more preparatory drills, of course), but when it came down to the wire, they were still just doing the thing they loved: play baseball. Because they never acknowledged the talent of the competition and focused only on what they could control, I think we were much calmer in pressure situations.

5. Bond the team.

Chemistry is vital to a team’s success. The implied trust players assume amongst each other will make or break a team. You can see this “sixth sense” connection on a Miami Heat fast break, or a good-cop-bad-cop situation, or even two parents in a guiding argument with their child. The knowing of what your teammate will do next is something spectacular.

But this chemistry does not come easy, especially when you have three weeks with a group of kids from multiple elementary schools and regular season teams. Mixing up scrimmage teams, pairing different players in the cages, and an All Star Game pizza party before the tournament built the on and off the field bonds necessary to overcome tough situations and pick the other player up when most needed.

Being a B team with low expectations certainly helped. No pressure from Greenwood Little League, no pressure from your parents, no pressure from being the one supposed to have crossed the plate less times than the opposition. But there are a million B teams out there including my own losing all star seasons. What separated these kids from the rest this year was not only talent, but having a purpose on the team, believing in themselves, and sharing a true passion for the game. A passion I asked them to never forget, because I knew future seasons could be long, enduring ones, and anything forced long enough can dull the once burning fire for the game.

Little League baseball comment

Somewhere between age 11 and age 15, kids forget how to have fun playing the game they used to love. Don’t forget how to love your game.

Remember your game can be fun – there’s always a way to enjoy what you do, whether that enjoyment hides in the success of subtleties or it derives from a big picture win. If you wake up one day and you’re not satisfied with what you do, take yourself back to your little league and find a way to make it fun again.

You play to win the game, but it’s only a game if it’s fun.

The Small Wins Motivational: Adding Up All Those Inches

It was an 8th grade football practice, and the coach was known for yelling. Okay, not yelling, just “being loud to get his point across.” He also happened to be my dad.

“What wins ball games???”

Clueless or dumb or afraid of the former college noseguard, us under-200-pound kids had no answer that was going to be right enough.

“IT’S THE LITTLE THINGS!” he belted.

Some call it attention to detail. Others would differ that it’s attaining as close to perfection as you can.  Maybe you’d call it doing the little things right. Discipline. Say what you will, small wins are the key to the big win, whether in sports or in life.

Even in our everyday lives, no matter you’re a teacher, a business man, a designer, a doctor, whatever, an attention to detail creates a situation where all the little things add up into a big thing. Big problems are made up of little confrontations that you must choose to win, or to let pass and lose. Sometimes we want to let a little bump in the road pass, that we’re tired and just want to skip it and move forward.

When we reach that point, it is then that we have lost sight of our goals, our aspirations, the sum of all those little things adding up. When you hit that bump in the road, recall the goals you’ve set (based on what motivates you, but that’s probably another post) to get you over that hump. Continuously revisit those goals for motivation to do the little things right.

Remember the next time you have a little nagging task keeping you from making the day your own that accomplishing it will eventually add up to a victory.

small wins add up to a big win motivational poster